ScanGuru

Scaling an early MVP to a Top-ranked iOS app

ScanGuru

Product Overview

ScanGuru is a mobile scanner app with more than 20M+ downloads worldwide. Top Grossing app in the Business category in USA, Japan, Mexico, Brazil, Saudi Arabia, etc.
The application turns an iPhone into a powerful portable scanner that allows you to scan, sign and send documents on the go. ScanGuru can recognize handwritten text automatically (OCR) and improve your productivity to save time.
View it on the App Store

My Contributions

I joined the team in 2019 when ScanGuru was in the early MVP stage earning less than $50K, and the main goal was to survive in a competitive market. Scaling key product conversions and close collaboration with a marketing team helped the business grow rapidly. Later, focusing on user research and raising conversions again helped the product stay on top and gained more than $15M+ ARR.

Feb 2021

Increased Trial activation rate by 40% on the onboarding by introducing a new onboarding flow

The key to success was in visual consistency and sales copy. Fluid, cohesive user experience, wow design, and minimizing pain points in transition from onboarding to sale screen.
The flow was completely different from the one we considered “all-time best”. So, if you think it’s impossible to grow more, the right solution is yet to come.
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It was initially tested on uScan and then demonstrated the same positive impact for 3 other mobile apps. Watch more info on uScan page.

Nov 2020

Grew subscribers’ Retention by 20% through leading comprehensive UI/UX redesign, resulting in LTV and ROI uplift

Initiated a step-change shift from data-driven decision-making to a user-focused & data-informed approach. That meant user interviews and extensive usability testing resulting in a deep understanding of users’ goals and complete scanning and document creation flow redesign.

Comprehensive UI/UX redesign is comparable to a leap of faith. This approach was first tested on TranslatorGuru, validated by complex A/B testing, and implemented on 3 other apps with the same positive uplift.

Sep 2020

Raised long-term purchase share by 15-30% depending on the country by changing the visual hierarchy in pricing options

Changed the visual hierarchy on the existing sale screen to show the clear value of a long-term purchase compared to a free trial with a short-term subscription.

Oct 2019

Increased Aha moment adoption by 50% via breaking down barriers early with a minimalistic product tour

No boring videos or weighty text. Action-driven tooltips helped gradually onboard new people through core features: scanning and optical character recognition (OCR). Informative, interactive experience and reduced number of decisions users need to make allowed them to achieve an aha moment faster.

AUg 2019

Grew LTV by using game industry best practice

People have curious minds, enjoy unexpected rewards, and prefer to avoid losses. So, I used behavioral psychology effects: curiosity gap, loss aversion, and variable reward to introduce the wheel of fortune promotion mechanic for non-paying users.

May 2019

Multiplied long-term purchase share x2 by adding price anchoring and asymmetric dominance effect to the sale screen

Even though new pricing options were less expensive and could’ve brought us to LTV decrease, the x2 growth in long-term purchase share caused an LTV uplift. Moreover, it allowed Facebook to attract more high-paying users by gathering more data.

Mar 2019

Boosted Trial activation rate by x2.6 among non-paying users by changing messaging on the sale screen

Developed value-based messaging that popped up at the right time and communicated how we are solving users’ problems and why they should start premium.